As it approaches its 100th anniversary, the Anti-Defamation League (ADL) is releasing a widespread public awareness campaign through public service announcements, video and social media to encourage the masses to join the fight against hatred and bigotry.
The cornerstone of this campaign is an 80-second long video depicting how victims killed in high profile hate crimes, such as Dr. Martin Luther King Jr., Anne Frank and Matthew Shepard, might have contributed to society had they lived. Set to John Lennon’s “Imagine,” it appropriately serves as the forefront to ADL’s “Imagine a World Without Hate” campaign.
ADL Director Abraham H. Foxman explained the concept behind this idea: “In our work over the last 100 years, and particularly in the aftermath of the Holocaust and other incidents of hate, we have always asked the question, ‘What if?’ ‘What if’ America had been a more tolerant and welcoming society? ‘What if’ more people had stood up to defy Hitler?”
ADL Centennial Chair Barabara B. Balser added, “We pay tribute to these great individuals and to the loved ones who carry on their legacies, as we imagine how much more they could have contributed to our society and our world if only they had survived.”
The ADL Imagine campaign will work to encourage communities and individuals to stand up against prejudice, bigotry, and bullying. Viewers of the video will be encouraged to submit their own pledges, stories, videos and photos of how they are taking action in their own lives against hatefulness.
Linda Kaplan Thaler of Publicis Chairman Kaplan Thaler, ADL’s partner in the campaign, said, “With every view, click and share, we will get closer to a world without hate—one that truly exists and not just one we imagine.”