Bar Refaeli is naked. Again.

We suppose it should come as no surprise that the Israeli supermodel has stripped down to nothing in a new ad campaign…she’s certainly proven she likes showing off her assets. But it might stand to reason that someone promoting a line of underwear might actually wear underwear, no?

It would appear not.

In a video for Bar’s new men’s underwear line, called Under.Me (suggestive?), the stunner can be seen in all sorts of compromising positions: Bar naked in front of a mirror; Bar naked in a tub; Bar naked in front of the mirror yet again. These shots are augmented by visions of the model rolling around on a bed and puffing a cigar between her lips.

Perhaps she’s onto something here. If the goal is to make men sit up and pay attention, she probably accomplished just that. We’re sure men will be rushing off in hordes to purchase whatever Bar chooses to peddle.

“I feel I look my best when I'm comfortable. Especially when it comes to underwear. My underwear is the clothing article closest to my body, and as such, I want it to complement it and not steal the show,” she said. “There is nothing better than simple, comfortable, quality clothing.”

That, and a good cigar, right?

J-Connection: Bar Refaeli is an Israeli Jew. She is also no stranger to lawn work. Just watch the video below for proof.