David Beckham combined his soccer skills and musical talents with his rendition of Beethoven’s "Ode to Joy" in the latest Samsung advertising campaign.
He teamed up with Samsung, the official sponsor of the London 2012 games, to promote their Galaxy Note cell phone. Makes sense, considering Beckham is the Olympics ambassador. And they make a pretty good match in their new commercial.
The ad starts when the soccer star, donning a white shirt and black pants instead of his usual soccer attire, enters a studio with just soccer balls and drums. Anyone else wondering if Victoria Beckham, his style-icon wife, styled him that day?
He ends his cellphone conversation to take a picture of the studio, which we don’t mind. We get a close up of his face, and he’s lookin’ pretty good!
A man suddenly appears to greet Beckham and show him how to kick the balls to make some music. And just as quickly as the man enters, he fades into the background. But never fear, Beckham immediately starts kicking the balls as if he was practicing a soccer drill … are all soccer drills that flawless?
The commercial ends with Beckham concluding his symphony by kicking a gong. But then we get a glimpse of him uploading his musical adventure to his Facebook page. Probably was a last minute addition for Samsung to show what their phone is capable of. Oh, modern technology.
And so the team of Samsung and Beckham scores a win in blending together classical music and soccer so well.
J-Connection: David Beckham wrote in his autobiography, “I’ve probably had more contact with Judaism than with any other religion.” He has referred himself as half-Jewish, even though only his maternal grandfather is Jewish. We refer to him as pure genius in this commercial.