More than 100 broadcasters, including powerhouses BBC and NBC, are able to provide Olympic coverage in real-time due to technology developed by an Israeli startup.
LiveU, a 6-year-old company headquartered in Israel, developed the remote television uplink technology that is half the size of a laptop.
Globosat, Terra, TV Record, Televisa, Uno TV, and hundreds of other broadcasters are also using LiveU's technology. The BBC has been using the device for years, to air broadcasts like the Queen’s visit to Ireland in 2011, the anniversary of Japan's tsunami, and the US midterm elections in 2010.
“This is a landmark achievement for LiveU,” said VP of Marketing Ronen Artman. “We’re very proud that so many valued customers recognize the power and flexibility of our technology for an event of this scale and importance.”
Thanks to the software, viewers can easily upload quality TV video from their cellular devices. Recent Super Bowls, the NBA All Star games, Carnival in Brazil, the 2010 World Cup in South Africa, and the 2008 Beijing Olympic Games have all been broadcasted with the technology, as well.
LiveU is the only company that provides broadcasters with a robust transmission solution, one that works with any camera. Before LiveU, networks had to rely on satellite uplink, which made it difficult to broadcast from indoors, under bridges, or in cloudy conditions. LiveU also saves broadcasters from having to rent a satellite van or phone, which cuts down on overall costs.
Danielle Chazen is a freelance reporter and technology event coordinator with a degree in journalism from the University of Maryland.