Jewish leaders are reacting harshly to the owner of a clothing shop in India named for the infamous Nazi dictator.

“Hitler,” a shop located in Ahmedbad, India—hometown to Mahatma Gandhi—opened just recently, and Rajesh Shah said he had no idea the name carried a negative connotation.

He told the Times of India: "Frankly, till the time we applied for the trademark permission, I had only heard that Hitler was a strict man. It was only recently that we read about Hitler on the Internet."

Shah said he chose the name after his partner’s uncle, who was called Hitler due to his strict manner.

However, India’s Jewish community said Shah was well aware of the link, as members of the community themselves had informed the entrepreneur of their displeasure. The sign on the storefront also includes a swastika, indicating at least some prior understanding of Adolf Hitler's politics.

"In the city of Mahatma Gandhi and non-violence, how can anyone celebrate a person like Hitler who is known to have murdered millions of unarmed ordinary civilians?" said India's Friends of Israel member Nikitin Contractor.

Contractor said he and a few colleagues visited the store, asking Shah to change the name. He refused, citing money spent on the shop’s sign and other promotional materials.

Now, Shah has told media he will change the store’s name if an outside group pays him £500 to cover the costs he’s put out.