William Shatner found out the hard way that deep-fried turkey can harm more than your arteries. While preparing his own fowl a few years ago, the actor lost his grip on the bird and dropped it into the pot of boiling oil, spattering his arms (and his pride).

Now, he’s bringing his message to the masses to warn one and all about the dangers of Thanksgiving Day turkey fryer fires.

He says, "Several years ago I was burned on my arms after accidentally dropping the turkey in the hot oil. People need to remember that hot oil and turkey can be a dangerous combination”

“Ignorance is the friend of accidents. Be enemies with ignorance."

Playing like a low budget soap opera, the State Farm sponsored ad reenacts that fateful day. At first, Shatner is in love with his shiny silver turkey fryer. But in his haste to consume moist and crispy turkey, Shatner doesn’t follow the safety instructions, and ends up igniting a grease fire. As the CGI flames roar, Shatner bats at his arm moaning, “Stupid, stupid, stupid.”

“That fryer took so much from me. Mostly arm hair. A little skin,” reflects Shatner. “Fire, metal, oil and turkey are glorious when in harmony. But their power is unrelenting in careless hands.”

J-Connection: William Shatner was raised as a Conservative Jew, which may explain his representation of Priceline.