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'The Dark Knight Rises' Campaign Goes Viral (VIDEO)

By Jspace Staff on 7/11/2012 at 1:26 PM

Categories: Entertainment, Gossip

Amateur sleuths are having a field day as “The Dark Knight Rises” viral campaign heats up. Faux Gotham documents are showing up all over the Internet, dropping juicy tidbits about the character of Dr. Leonid Pavel—played by Israeli actor Alon Aboutboul—and Gotham Police Officer John Blake—played by Joseph Gordon-Levitt.

Fans are frantically trying to put together the pieces, while the execs at Warner Bros and DC Entertainment chortle and begin to count the take. Because with convoluted and fuzzy documents like this to verify, fans will just have to see the movie twice. Or even four times. Okay, fifteen.

We here at Jspace like to imagine the poor writers tasked with teasing out this fictional information, sitting around a table at 3 am, trying to figure out how Blake’s supervising officer would describe his ethical but loner tendencies.

“Officer Blake shows great dedication and tenacity,” the review explains. “He made an impact in his assigned beat by building effective associations within the local community.” Clearly, Gotham City “needs more officers like him.”

In other news, an e-mail exchange reveals that the Central Library in Gotham City will be named after Marion Cotillard’s character, Miranda Tate, a “lady who just got on the board of Wayne Enterprises.”

Stellar marketing, but there’s no way the writers were careful enough that this puzzle fits perfectly together. We give it until the first midnight screening on July 20 before the fan outcry beings.

J-Connection: Alon Aboutboul is an Israeli actor. Joseph Gordon-Levitt's family is Jewish.

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