Mark Zuckerberg and his younger sister Arielle may become competitors in the near future. Arielle works as a junior product manager for Wildfire Interactive Inc., which is based in San Francisco and was just recently acquired by Google. Wildfire is a startup that focuses on advertising using social networking sites and is a marketing partner with Facebook.
Google has been in competition with Facebook since it launched Google+ in June 2011. Google+ currently has 250 million registered active users. Arielle Zuckerberg also works alongside her sister Donna's husband, Harry Schmidt, who is employed as Wildfire's product strategist.
Older sister Randi Zuckerberg, who is currently producing Bravo's reality TV show “Silicon Valley,” took to Twitter to make the light of the situation.
Arielle is also a bit uncomfortable with the development.
TechCrunch reported the Wildfire acquisition to cost approximately $250 million, but Google representatives have not yet validated this estimate. TechCrunch also reported that Google wants all of Wildfire's employees to stay on board and has established a fund worth $100 million for earn-outs and retention bonuses to convince them to stay with Google once the deal is complete.
"With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services," Jason Miller, product management director for Google, wrote on Google's blog.
This acquisition leaves many tech and social media analysts questioning if Facebook and Google will have a different relationship as a result, despite being in direct competition.
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Danielle Chazen is a freelance reporter and technology event coordinator with a degree in journalism from the University of Maryland.