Manischewitz Goes Mainstream
By Jspace Staff on 12/29/2011 at 3:29 PM
Categories: Religion, Food
Matzo balls fill your dreams? Lox light your fire? Kosher isn’t just for Jews anymore, as Manischewitz is proving with a new line of advertising aimed at gentiles. The 123-year-old kosher brand has spent millions overhauling its brand, removing shofars and yarmulkes from labels and replacing the Jewish symbols with bright colors and bold text. Paul Bensabat, the co-CEO of Manischewitz Co, is attempting to update the menu of products, steeped in chicken broth and Russian and Eastern European Jewish …More



